Objective and Implementation
LiveLoveLaugh launched its rural program – Community Mental Health Program (CMHP) – in 2016 to improve and strengthen the mental healthcare ecosystem in rural geographies with a holistic approach.
This approach is based on three key elements:
Awareness: We spread awareness through activities like street plays, wall paintings, and consistent training for frontline workers in mental healthcare.
Accessibility: We provide persons with mental illness and their caregivers access to psychiatric treatment, psychosocial support, and rehabilitation in their villages.
Affordability: While the treatment provided is free of cost, we also connect beneficiaries to government schemes making mental healthcare affordable.
A crucial aspect of the program involves prioritizing caregivers by providing them with training to enhance their caregiving abilities, addressing their health needs, and helping them become financially independent to support their families.
Currently the program is operational in Davangere, Mysore, Belgavi and Gulbarga districts in rural Karnataka; Koraput & Puri districts, Odisha; Thiruvallur & Theni districts, Tamil Nadu; Kangra district, Himachal Pradesh; Idukki district, Kerala; and Chhindwara district, Madhya Pradesh.